Important Types of Email Marketing
- Transactional Emails
Email receipts, invoices, billing statements, order confirmations are examples of transactional emails. They are triggered by user behavior. Transactional emails present a fantastic opportunity to turn a routine email into a path back to your website. Email receipts, for example, generate high open and click rates.
- Email Newsletters
The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more. Done well, an email newsletter will help build brand recognition and awareness.
- Behavioral Emails
Behavioral emails are targeted messages based on a user’s behavior. Simply put, what behavioral email boils down to is this: personalization. By getting to know your customers and creating buyer personas, you can tailor your emails to be relevant to where customers are in the buying cycle.