Important Types of Email Marketing
Email receipts, invoices, billing statements, order confirmations are examples of transactional emails. They are triggered by user behavior. Transactional emails present a fantastic opportunity to turn a routine email into a path back to your website. Email receipts, for example, generate high open and click rates.
The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more. Done well, an email newsletter will help build brand recognition and awareness.
Behavioral emails are targeted messages based on a user’s behavior. Simply put, what behavioral email boils down to is this: personalization. By getting to know your customers and creating buyer personas, you can tailor your emails to be relevant to where customers are in the buying cycle.